From Indie to Hollywood: How Independent Filmmakers are Financing Their Projects
Filmmakers have always had to be creative with their budgets. But with the rise of independently produced films, more filmmakers than ever compete for funding. To get a movie made, you need to stand out from the crowd and demonstrate how your project will make money. That's why so many independent film producers are turning to crowdsource campaigns, tiered rewards programs, and partnerships with brands — all of which can help bring in extra cash from fans and investors alike.
Launch A Crowdsourcing Campaign
If you're unsure where to begin, crowdsourcing is an excellent place. It has the power to bring together a large group of people who are passionate about your project and willing to help make it happen. Crowdfunding sites like Kickstarter and Indiegogo have become increasingly popular in recent years as filmmakers look for new ways to finance their projects without relying on Hollywood studios or other outside sources of funding (which can often be challenging for independent filmmakers).
Crowdfunding can be especially beneficial if you're looking for creative ways to finance your film outside of traditional investments like grants, loans for example frown ASCIN Loans, and equity investments because crowdfunding platforms offer unique opportunities for engaging with fans directly through social media channels like Facebook or Twitter as well as email newsletters - and this allows filmmakers more control over how they market their movies while also building a community around them!
Create A Tiered Reward System
A tiered reward system is a way to entice people to contribute to your project. It's like Kickstarter, but you provide different rewards at different levels instead of offering one item for a certain donation amount. For example, someone who donates $5 will get an email thanking them for their contribution and telling them about the film project. If someone donates $10, they will get an email thanking them for their contribution and access to exclusive behind-the-scenes footage from the set (this could be actual footage or even candid cellphone photos). And if someone donates $50, they'll get all of this, plus an invitation to attend a premiere screening in person!
To set up your tiered reward system:
Appeal To Your Community
The most obvious way to get the word out and raise money is to use social media. Posting on Facebook and Twitter, creating a website and email list, and starting a blog are all great ways to build a community around your project. You can also use the power of your network: ask everyone in it if they know anyone who might want to invest or spread the word about what you're doing!
Because so many independent filmmakers come from film schools or other creative fields with tight-knit communities (think theater departments), there's often an easy way for them to tap into those networks when trying to finance their projects. So if you've been working on this movie for years with friends at school or work, don't hesitate to ask them for help with funding when it comes time for production!
Even though Hollywood executives may not understand how much work goes into making movies independently without big budgets behind them, there's no denying that many successful filmmakers began by raising funds through crowdfunding sites like Kickstarter before going on bigger projects like those produced by studios today such as Netflix Originals.
Build Awareness Through Social Media
Social media is a great way for indie filmmakers to build awareness, community, and brand.
Social media can be a powerful tool for indie filmmakers who want to get their projects financed. You must use social media in the right way, though--there's no point in posting updates or tweets if they aren't going out into the world with any impact. Here are some tips on how you can use social media effectively:
Develop Multiple Revenue Streams
To fund a film project, you need to develop multiple revenue streams. The more ways you can generate income for your movie, the better. This can include crowdfunding through platforms like Kickstarter or Indiegogo, partnerships with brands who may want to sponsor the project, or even selling merchandise related to the film (like t-shirts). To get started on developing these sources of funding for your next project, consider using these tips:
Get Creative Funding From Investors
Investors fund a project in exchange for a share of the profits. Investors can be individuals or companies, family and friends, or professional investors. If you're looking to get creative with your financing plan, it might help to consider who might invest in your film.
In addition to traditional methods of fundraising (like loans), there are other ways that independent filmmakers have been able to find their money:
Use Partnerships With Brands
You should also consider partnering with brands. This can be a great way to get the funds you need, but it's important to do your research first.
Find out what brands are interested in your film, and then make sure that they align with your film's values. If there's no overlap between the two, don't pitch them - you'll just waste everyone's time. Once you've found a good fit, negotiate hard! Remember: whoever offers up more will win this deal (and likely others).
Self-Finance Your Film Project
Self-financing is the most common way to fund a film project. It involves raising money from family and friends, borrowing money from banks and other lenders, using your own money or assets as collateral (such as a house), and/or selling off rights to future profits in exchange for an investment up front.
For example, You're making an indie horror flick about a killer clown who terrorizes children at birthday parties; you have no connections in Hollywood but have been working on this script for years; it's going to be great! But now you need $100k just to get started on production costs like equipment rentals and food for the cast & crew over several months... That's where self-funding comes in handy.